|
What makes designer Ray Bans unique versus other designer brands is their unparalleled attention to versatility. Their aim is to not only put quality at the forefront of their product but they also want to provide a sense of universality. They are one of the first brands to have a “one size fits all” kind of model. The classic Wayfarers can be enjoyed by both men and women while the Aviator sunglasses have taken on a contemporary flexibility that in any setting.
Luxury designer brands such as Gucci or Dior imply a sort of inaccessibility and since their explosion onto the accessories scene, have grown a thick snobby veneer. They are often worn by the rich housewives of Fifth Avenue or by those who want to be rich housewives on Fifth Avenue. They also adorn the perfect noses of models and celebrities who believe that having fancy shades means gaining fancy admirers. Designer sunglasses such as these are symbols of status that goes above and beyond the common sense of a pair of sunglasses.
Designer sunglasses blow the door off the industry hinges in terms of its attitude to this contrived idea. It can really be explained as more of a reaction. Ray Ban sunglasses are just like a representation of the very group that it serves--young rebellious individualists who would rather stand out than stand among. Ray Ban as a brand has a rare understanding of how people really think and blend it with good business sense.
Ray Ban sunglasses try to prove that personal style is more about paving your own road and walking down that path rather than following someone else along their glittery but slippery one. It’s about being practical first and all else will follow suit. Style and aesthetics associated with the Ray Ban brand gained steam among the fashionably inclined in a natural way. Because it is no-nonsense and original, many young people who are re-embracing the vintage look and feel, find Ray Bans to be the epitome of this unique style. |
