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| Oakley Sunglasses for the Sporty |
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When you are skiing on the Alps or white river rafting against the currents in Colorado, you are probably thinking of the fantastic time you are having. With your Oakley sunglasses, you don't even have to think about eyes or the harsh rays of the sun beating upon your brow. As a sport and lifestyle brand, Oakley is one of the leading brands of sports eyewear and their design philosophy is imbued in providing their customers with optimal functionality and comfort. In fact, Forbes Magazine named Oakley 30th on their prestigious list of Top 500 Brands. The magazine explained that it is the aspects of technology and performance, not the designer label cache, that rewarded the company with its high placement.
Oakley sunglasses integrate the two ideas of "form and function" to solve problems with impeccable common sense and innovative thinking. It has been said that alot of Oakley designs resemble something straight out of nature, "an extension of the skeleton"--almost as if they borrowed the very elemental foundation of the exterior to bring into a line of sunglasses. This is very important when your clientele are primarily outgoing, sporty individuals who need something to not only protect their eyes against the adverse conditions such as high winds, water or extreme temperatures, but also something to look "cool" atop the bridge of their noses.
In a sense, Oakley has achieved something most didn't dream of happening: they improved on the basic forms of nature and ventured into new territory. With their basic requirements of form and function to guide the way, they have created aerodynamic polarized sunglasses that are so sophisticated and revolutionary that they had to make up their own inventive titles for them. "Polaric Ellipsoid." "Plutonite". "O Matter". All of these names are now synonymous with the brand but on their own, they sound like distant planets and alien-like banter.
The effect that Oakley sunglasses have had on the performance sunglasses industry is uncanny. They develop technoogy that all others mimic. They have successfully managed to invent sunglasses (The Polaric Ellipsoid) that have lens that are curved in such a way that matches the curvature of the eye precisely--so exact that it matches its radius enough to allow its wearer to refocus on moving objects. Amazingly, this concept was researched by looking at sharks and their eyes. These Oakley sunglasses are able to mimic the natural membrane on the sharks and other predators that deploy a film over their eyes for protection during an attack.
Ultimately, if you are looking for the highest optical standards in the industry with unique technologies to back it up, you should look no further than Oakley sunglasses. There is a reason that they are one of the most popular brand of accessories! |
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